Linguistics

Books

Words that work | Frank Luntz


Frank Luntz is a political strategist and researcher in language and linguistics. He is best known for working with communications within the American Republican Party. Luntz believes that a politician who are weak things in the first 60 seconds will have to fight for the next 60 minutes to recover. In the book, he shares ten rules for effective communication.

A “Brief” of the book can be read here.