The Go-Giver | Bob Burg & John David Mann


Published in: 2015 Amazon | Goodreads The Go-Giver is the fictional story of the management consultant Joe who works at a large company where there is a “dog-eat-dog” culture. In order to keep their jobs, or climb up in the organization, the employees must deliver ambitious billing goals. Joe is a typical careerist who plans

The New Conceptual Selling | Miller and Heiman

Published in: 2005 Amazon | Goodreads If the old rules said “talk it up until your prospect bites”, the new rules say “start by listening to the prospect”. Your product or service is not unimportant. But it is secondary to the customer’s perception of his own situation. People buy for their own reasons, not for yours. The

Risk Game | Francis Greenburger


Published in: 2016 Amazon | Goodreads Francis Greenburger is an American real estate developer, author and philanthropist. Since 1966, his Time Equities has built up a portfolio consisting of over 2.8m sqm of commercial properties (residential, office, retail and industrial) mainly in North America, but also in many places around the world. The portfolio was

Hidden Champions | Hermann Simon

Published in: 2009 Amazon | Goodreads Professor Hermann Simon coined the term “hidden champions” almost thirty years ago. The key criterias for a Hidden Champion are: (1) #1-3 on the global market or # 1 on the continent, (2) revenue does not exceed $4bn and (3) the company has a low level of public awareness. There are

7 Powers | Hamilton Helmer

Published in: 2016 Amazon | Goodreads Hamilton Helmer has spent his career as a practicing business strategist and in the last two decades he has also utilized his Strategy concepts as an active equity investor. This book is endorsed by Daniel Ek (Spotify), Reed Hastings (Netflix) and Peter Thiel (PayPal etc). The 7 Powers are a Strategy

The Turnaround Kid | Steve Miller

Published in: 2008 Amazon | Goodreads Steve Miller is an American business leader who during his career successfully specialized in turnaround cases and took large companies such as Chrysler, Bethlehem Steel and Delphi Corporation back from messy Chapter 11s. The book is a biography in which Miller describes what he learned from his “career in

Ogilvy on Advertising | David Ogilvy

Published in: 1985 Amazon | Goodreads David Ogilvy (1911-1999) was a British advertiser who in 1948 founded the advertising agency Ogilvy. He has been called the Father of Advertising and is considered one of the most successful in the industry during the 20th century. In this book, the first edition of which was published in 1963,

Let my people go surfing | Yvon Chouinard

Published in: 2006 Amazon | Goodreads Yvon Chouinard is founder and owner of Patagonia. He began in business by designing, manufacturing and distributing rock-climbing equipment in the late 1950s. Chouinard still spends much of his time in the outdoors and continues to help guide Patagonia. A DIFFERENT VIEW ON BUSINESS. Patagonia exists to challenge conventional wisdom and

Lessons from Private Equity | MacArthur & Gadiesh

Published in: 2008 Amazon | Goodreads Hugh MacArthur and Orit Gadiesh, at Bain & Company, shows six techniques that owners and business leaders can apply to increase the value of their companies. These are: (1) defining the company’s full potential, (2) developing a change plan, (3) putting the plan to work, (4) using existing talent,

Shut up and listen! | Tilman Fertitta

Published in: 2019Amazon | Goodreads Tilman Fertitta has a net worth of $4.2bn [2021] and is the sole owner of Landry’s that owns and operates restaurants, hotels, theme parks, casinos, and aquariums around the United States. The group includes well-known names such as Golden Nugget Casino and Bubba Gump Shrimp Co. “Shut up and Listen!”