Long before Donald Trump, Israeli Prime Minister Benjamin Netanyahu knew how to demonize critical news media and create direct contact with voters. King Bibi describes how Netanyahu came to power – from his days as a popular guest expert on American television to his stormy years as an opposition politician and leader. Early in his career, “Bibi” was seen as Israel’s hope. Now he is a controversial figure who divides his people. Many still see him as Israel’s savior, but more and more see a cynical politician who does not shy away from any means to retain power.